Why spamming?

Normal optimization are possible to win Busby SEO Test? In my own calculation normal optimization is impossible to win the contest especially world cup seo contest most participant use spamming strategy and also blackhat just to get a higher rankings on Google search engine. How many Busby SEO Test particiapants spamming the toerh blogs. But there are different spamming strategies one is what they called normal spamming and other one is very strange spamming. I know how to spamm but I will not used it on any seo competition because it is cheating..